The Music Recording Studio, the roots of EmbracingSound™

EmbracingSound™ has its roots in the Music Recording Studio. The two inventors Fredrik Gunnarsson and Christer Heed both have a background as musicians and a passion for audio as the means to convey the musical experience to the listener when working in the studio.

Their experience spans from pure stereo recordings direct to 2-track to conventional multi track recording and everything in between.

With this background it was clear to the inventors that a high-end audio experience found in most 2-track recordings at some points have to step back in favor of the musical experience that a multi track recording can bring. The difficulties to blend these methods together where also highly respected.

How it all started
It all started with Christer Heed’s vision that sound must be reproduced from a single point if it was to convey the spatial information that the recording contains.

The task from that point was to find a way that this vision could be fulfilled. During this process it grew more and more obvious to Fredrik Gunnarsson, Chief Technology Officer in the company, that this was not only a vision but a path forward that had to be explored. From this point it only took months before the first version of EmbracingSound™ saw the light of day.

Technology -> Business
The technology proved instantly to be an outstanding work tool in the professional environment enabling the producer/engineer to understand how the high end audio experience and the musical experience could fuse together.

The technology also worked very well when applied to loudspeakers of poorer quality. This was proven by a pair of multimedia speakers that where used by the inventors.

It was obvious that the technology provided a higher standard of sound reproduction also when those less than perfect loudspeaker drivers where used. This was the technology that a business could be based on and patent applications where filed.

The Company
Embracing Sound Experience AB was founded in 1999 and is today based in Köping, Sweden. The company is financed through private placements with shareholders in Sweden, US, and UK.

Vision
The vision of the company is to make EmbracingSound™ available to all consumers and professionals.

Mission
Our Mission is to allow The Original sound experience from the artist / producer to reach the consumer.

Business Idea
The company’s business idea is to license the EmbracingSound™ technology to manufacturers where audio is a major part of their products.